January 19, 2007

The First Recall Of The Year

And it's not an American Company.

Toyota must be getting big, because the media seems to be exposing their cover-ups more and more.

Toyota Motor Corp. plans to recall about 533,000 Sequoia SUVs and Tundra pickup trucks in the United States to repair faulty components that could make the vehicles difficult to steer.

Six injuries and 11 accidents were reported as a result of the defect, Japan's top auto maker said on Friday.

But in every Toyota article I read they have to throw this in there:

Toyota, on its way to becoming the world's biggest auto maker ahead of General Motors Corp

I don't see the relivence to the topic of the article.

Toyota last year recalled more than a million vehicles in Japan and 760,000 units in the United States, but the publicity has done little to hurt it. Toyota boosted its global sales by 9 percent in 2006, fueled largely by a 13 percent jump in sales in the United States.

That is because there has been very little publicity about any of their cover-ups.

"Toyota has a lot of goodwill built up," said Christopher Richter, an auto analyst at CLSA Asia-Pacific Markets

So I guess killing a couple dozen people with their defects is ok because they have "goodwill" built up?

Since Toyota has become so big they are now becoming a target in the media because they are being classified as a "big" Corporation now.

Mark my words, the beginning of the end.

Posted by Quality Weenie at January 19, 2007 09:41 AM | TrackBack