1916: Super Six ad campaign is launched
The Hudson Motor Car Company's first engine, the "Super Six," was an astounding success. It was the auto industry's first balanced, high-compression L-head motor, and it became so popular that the name "Super Six" became the unofficial brand name of Hudson. Initially, Hudson launched a series of publicity stunts to promote its new engine, including a "Twice Across America" run from San Francisco to New York and back, which began on this day.