1902 First gas-powered "Loco" completed
The first prototype gasoline-powered Locomobile was completed at the company's factory in Bridgeport, Connecticut. Francis and Freelan Stanley created the original steam-powered Locomobile in 1898. "Yankee tinkerers," the Stanley brothers had been working on designs for steam-powered carriages for many years. Success came when one of their cars appeared at a Boston fair in October 1908. Interest in their cars, stemming from the debut of their lightweight, affordable vehicle, led them to undertake the construction of 100 cars. To put the brothers' ambition in perspective, one need only recognize that the largest American gasoline-powered auto producer in the country, Alexander Winton, made 22 cars in 1898; Pope Electric of Hartford, Connecticut, produced a few dozen. The Stanley Brothers' resolve to "mass-produce" inexpensive cars marked an important transition in automobile manufacturing. But only a few months into their venture, the Stanley Brothers sold their enterprise to Amzi Barber, America's sheet-asphalt tycoon. It was under Barber's direction that the Locomobile name became a brand. The 1899 Locomobile sold for $600 and, as its advertisements boasted, it was noiseless and odorless. Refreshing to think of, but the Locomobile's water tank held only 21 gallons, enough for just a 21-mile journey. Besides, starting a steam-powered engine was time-consuming and dangerous, as boilers frequently burned out. The gasoline burners that heated the boilers could backfire, potentially setting the car on fire. Sales of the Locomobile peaked in 1900 at 1,600, a remarkable figure at such an early date. The total was far greater than any other American automaker could produce, and it rivaled the French automaker, De Dion-Bouton, as the greatest car production in the world. Sales fell the next year, however, as the primacy of gasoline-powered automobiles was established. Gas-powered cars could go farther, faster, and with fewer hassles than steam-powered cars of comparable sizes. Barber hired automobile engineer Andrew Riker to design him a gas-powered vehicle. The car he designed sold for $5,000. The new Locomobile appealed to rich consumers, and the company shifted its focus from low-cost production for the masses to high-cost production for the elite few. The last Locomobile steamers were produced in 1904. The end of the steam era saw the end of the company's importance. Other firms had been building gas-powered automobiles better, for longer. Locomobile survived through World War I producing trucks for the war market. After the war it became one in the overflowing market of luxury cars. The company died in 1929 after having been briefly incorporated into one of William Durant's holding companies.
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