March 01, 2006

Hybrid Hype Dying?

Honda Backing Away from Hybrids?

Recent reports have suggested that Honda is having second thoughts about hybrid powertrains. It's fair to say that CEO Takeo Fukui isn't rushing to fill the automaker's lineup with the high-mileage technology - at least not yet. While he told TheCarConnection.com hybrids have great potential, he stressed that it will be hard to push the technology into the mainstream "unless (production) costs come down." The outspoken executive said that while they represent an ecologically-friendly alternative, "there has to also exist a good business equation," and that is hard to justify right now, Fukui said. "We'll probably have more" than the current Insight, Accord and Civic hybrids, he suggested, but when remains a question. Besides, he added, the hybrid "is not the only solution." Honda, Fukui said, is looking at a variety of other options, including ethanol and diesel powertrains, as well as hydrogen power.

Hattip: The Car Connection

Posted by Quality Weenie at March 1, 2006 08:27 AM | TrackBack
Comments

That's OK -- Ford, with government subsidies -- will surely pick up that ball and run with it.

Posted by: Ogre at March 1, 2006 02:54 PM