Today in Automotive History
1970 Lee Iacocca President Of Ford
Lee Iacocca became president of Ford Motor Company on this day. Iacocca joined Ford as an engineer in the 1940s, but quickly moved into marketing, where he gained influence quickly as a supporter of the Ford Mustang. Iacocca was eventually ousted from Ford on October 15, 1978. He went on to become president of the struggling Chrysler Corporation, which was saddled with an inventory of gas-guzzling road yachts, just as the fuel shortage began. Iacocca made history by talking the government into offering Chrysler $1.5 billion in loans. The bailout worked, with the help of Iacocca's streamlining measures. Chrysler recorded record profits in 1984.
P.S. - I have read both of Lee Iacocca's Biographies and they are great, if you get a chance read the first one. He is a great man and someone I look upto.