Today in Automotive History
1922 Lincoln In Ford's Theater
The Ford Motor accompany acquired the Lincoln Motor Company for $8 million on this day. Henry Ford's son, Edsel, was subsequently named president of Lincoln. The move signaled Henry Ford's first acknowledgement of diversification as a desirable marketing strategy. Throughout the 1920s, Ford Motors suffered from its unwillingness to match the diverse range of automobiles offered by General Motors. Ford regained some of its market share in 1927 when it released the new Model A, a car whose styling leaned heavily on the traditional sleek look of the Lincoln automobile.
Posted by Quality Weenie at February 4, 2005 08:17 AM